Internal dashboard
Engagement Performance
Real-time analysis of how users interact with our financial toolset. These signals drive our SEO strategy and content roadmap.
+12%
Total Users (30d)
142,500
+24s
Avg. Engagement
3m 42s
+18%
Tool Interpretations
489,200
+1.2%
Conversion Rate
12.4%
Top Performing Calculators
Salary After Tax124,000 calls
Take Home Pay98,200 calls
ROI Calculator64,100 calls
Freelance Rate32,500 calls
Key Tracking Events
Calculate Clicked
Primary intent signal (marked as conversion)
Result Generated
Confirmation of tool value (marked as conversion)
Share Clicked
Virality and referral signal
Measurement baseline for Day 17 engagement overhaul. All events tracked via lib/analytics layer.